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Although the participant Bianca andrade Having been the first woman to leave Big Brother Brasil, she managed to achieve a lot with her participation. To tell the truth, the fact that she agreed to enter the most watched house in Brazil was, according to her, a sales strategy. Many people know Bianca by the name “Boca Rosa”, which she uses mainly on her YouTube channel, where she mainly talked about makeup.
However, recently the blogger decided to invest not in products from other brands, but in her own. So, she thought that Big Brother would be a smart way to promote her product in practice to thousands of people. For her information, this edition of the program has a record number of audiences, especially on Sundays, when the “walls” form. On the day of Bianca's own elimination, a record number of votes were recorded.
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Bianca Andrade's strategy worked: understand how!
It is a fact that Bianca andrade She made mistakes when it came to her knowledge of what feminism is. Her statements and controversial behavior earned her a lot of prominence in the edition, but also made her the first woman to be eliminated. Viewers did not forgive her relationship with Guilherme even though she was dating the singer Diogo Melim also. Thus, much less known or even anonymous participants gained more affection from the public and members of the house.
On the other hand, the strategy that Bianca came up with before entering the house worked. She anticipated which looks she would wear, matching makeup and hairstyle. Thus, her production photos inside the house had already been previewed and posted on her social media with a very punctual schedule. Furthermore, the takes in which the businesswoman appears crying and with her makeup intact, proving the quality of the product.
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For these and other reasons, Bianca andrade states that he managed to triple the volume of his sales after joining the program. So, even though she wasn't the big winner of the program, she didn't leave empty-handed. Fame she already had. Since the main concern was not money, but promoting her products, it is clear that the 25-year-old is already a big winner.
Source: Who Magazine
