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When we are looking for a cell phone to buy, just like the Xiaomi, it is customary to look for information with other people. Generally, people do this by consulting with their families, with Facebook groups or even expressing themselves in posts from the stores that sell the products.
What is most impressive about this specific brand is that, until recently, no one had heard of it. So, in this post, About We spoke briefly about the history of this Chinese technology giant that came to rival many companies that are much more established than it in Brazil.
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History, curiosities and arrival of Xiaomi in Brazil
A Xiaomi is a Chinese technology company that is known as Apple's replacement in the country. By producing excellent quality products, the brand has won over customers not only nationally, but internationally as well. Products from Xiaomi They are even sold in Brazil and the public here really enjoys them.
The reason we are not as familiar with the brand is due to its birth, which only occurred in 2010. Compared to more established brands in the electronics market, which represents very fierce competition that can crush those just starting out, it is It's a very interesting fact that she has grown so much.
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Given that the company is not even 10 years old, it is surprising that it has gained such a large and loyal audience. We don't just say this in relation to competition at the company level, but due to the reception of the products by the public as well. It is not easy to convince someone to buy a new product with an almost non-existent reputation given the number of possibilities that everyone already knows about.
Just to give you an idea of Xiaomi's impact on the world, in 2014 it was named the biggest technology startup in the world. It's no small feat, especially if you consider the fact that, at that time, she was only 4 years old! Furthermore, among its most important competitors, such as Samsung, Apple and Huawei, it is the fourth largest seller of cell phones worldwide. Where does this strength come from?
To answer this question, it is necessary to remember that the brand has consolidated its presence in the electronics scene in China. It was first there that phones began to be sold instead of Apple devices, for example. If you take note of the number of people who live in the country and compare it with those who have the purchasing power to buy a phone in the world, you will see that the numbers end up matching.
Final considerations
For those who enjoy learning about entrepreneurship and examples from the business world, this is certainly a case that should be studied and used. That's because not every company can achieve such good results in such a short time!
If you are interested in the subject, we have a post here on the blog about the life stories of great entrepreneurs responsible for the Ford, Toyota and Honda brands. Therefore, it is worth checking out these success stories too!
If you liked knowing the information we brought about the Xiaomi, it is worth checking the values of the products produced by the company. Have you by chance already purchased one of them? If so, tell us what it was and your impressions about the quality of your electronics. If you don't have one, which brand do you like best?
