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Among the various fintechs that have stood out in recent times, Nubank stands out for the large number of advantages it offers its customers, such as credit card, account opening in the application itself without bureaucracy and the ease of carrying out transactions. But despite being very well known, we doubt you know everything about Nubank. Follow the article to learn more about Nubank.
What is the meaning of the name
The brand's objective is transparency, so much so that Naked means without clothes. But the Nu also refers to new, which in English means new. In other words, a new way of managing your finances. To top it off, there is bank which means bank. Thus, Nubank means a new, innovative and transparent bank.
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The first use of the card
The first time a Nubank card was used was in 2014 to pay for lunch. By the way, most customers use the roxinho, as it is known, to pay for food expenses, mainly lunch.
NuConta x income
Unlike traditional banks, amounts deposited in NuConta yield 100% of the CDI (Interbank Deposit Certificate). unlike savings that yield only 70% of the SELIC. And there's more! In NuConta, the income is daily, while in savings, it is monthly.
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Where does the company's revenue come from?
Nubank customers are exempt from fees. And how does the company win, then? It is the retailers who bear these costs. When choosing to accept payment by card, the retailer pays 5% for each sale and the fintech keeps 3% of this amount. Another source of income is interest for late payment of invoices and purchases of scoring services offered by the bank.
Nubank Rewards
Nubank Rewards is an optional program for Nubank credit card customers, controlled in real time by the application. It works simply: every R$1 spent on purchases on the Nubank Card is equivalent to one point accumulated on Nubank Rewards – and these points do not expire and can be used to eliminate expenses from your purchases. Nubank Rewards costs R$19 per month or R$190 per year – but you have 30 free days to test it and can cancel your subscription whenever you want via the app.
O Nubank is the largest online fintech Brazilian. He develops simple, safe and efficient solutions credit card 100% digital and present in all Brazilian municipalities.
